S01 · sector read
A conversion attributed inside the platform’s own reporting.
10 companies · 144 claims captured · 55 about an “Outcome”
Outcome in this segment means a conversion or sale attributed inside the platform's own reporting: 144 captured claims across 38 pages from 9 of 10 companies, Reddit blocked at every entry point.
55 claims are outcome-bearing — 37 state a metric, 18 imply one, 0 are guaranteed — and the four constructs in use are attributed sale (9 companies), attention and intent short of purchase (5), cost per acquired outcome (4) and B2B leads (1).
Evidence establishes occurrence: 26 of the 55 place a number beside a named advertiser, 14 carry no evidence on the page, 13 a bare number, 2 a third-party citation, 0 a method.
One page prints its source line: “LinkedIn's lead conversion rates are 3x higher than other major ad platforms.” sits directly above “Source: HubSpot analysis of LinkedIn v. Google AdWords (2016)”, naming an outside analyst, a comparator and a period.
The recurring gap is the cross-platform ranking without its study: “3.8x ROAS, highest among all platforms measured” (forbusiness.snapchat.com) carries no measuring party, platform set or period on the page.
Transfer stops at the same platform and category: baseline, window and attribution rule are unstated on 26 of 55, so the numbers read as a range to expect rather than a result another buyer can reproduce.
Nothing is placed at risk on an outcome — 0 guarantee-coded claims, 0 pages with guarantee language — while spend is capped in writing, as in “Set your daily spend. We'll never go over your limits and you can stop any time.”
Open ground: an outcome figure with a named measuring party, a stated control and a date on the page; 0 of 38 pages name an auditor or accreditation, 7 of 36 pillars carry no evidence where they stand and 11 hold only one click away.
Every figure above is recomputed from these files.