CTV & streaming

Coverage is 9 of 10 companies, 35 pages and 130 claims; Netflix Ads has no captured text and Warner Bros. Discovery is read from three International/UK pages totalling 487 words.

Outcome here means reach on the television set and the attention it holds, with attributed downstream response — site visits, conversions, ROAS, attributed revenue — carried on inner and case-study pages.

Of 130 claims, 38 are outcome or metric claims: 21 imply an outcome, 17 state a metric, 0 are guaranteed; scale is the largest single claim type at 38 of 130.

Of the 38, 14 pages show nothing beside the claim, 11 a bare number, 9 a named client, 3 a method and 1 a third-party source; 29 are declared advocacy and 9 unattributed.

The one third-party line names its partner and its period: “6X longer ad views than social (Source: Paramount Audience Impact & Intelligence x MediaScience, Q423)” at https://adsmanager.paramount.com/.

The four FOX stats on https://www.foxadvertising.com/ defer to a footer Sources link; /sources returned 404 and /performance returned 401 in the gap fill, so their basis is uncaptured.

Of 31 pillars, 25 carry evidence and for 18 that evidence sits on a page other than the one making the claim.

No claim in the segment is guarantee-coded; the word appears only over inventory delivery, at Disney and at Vizio, and the open position is a CTV outcome published with its method and signed by a named verifier.