S09 · sector read
Revenue on channels the buyer already owns.
10 companies · 156 claims captured · 51 about an “Outcome”
Ten companies, 42 captured pages, 156 claims, 51 of them outcome claims: 41 state a metric, 10 imply one, 0 are guaranteed.
The construct sold is revenue on channels the buyer already owns — revenue per email, per visit, per user, per recipient — with hours and cost removed from the team as the second construct and a single ROI ratio as the third.
Of the 51 outcome claims, 28 rest on a named client, 10 on a bare number, 9 on nothing stated on the page, 3 on a stated method and 1 on a third party.
The pages establish occurrence: a figure was reported for a named account. Attribution is shown by placing the number beside the product name; no page carries an incrementality result.
Two pages sell the means of measuring incrementality — Braze's global holdout groups, Iterable's Brigit universal-holdout story — without publishing a figure produced by one.
Of 41 pillars, 37 are supported, 4 are asserted (3 with no evidence located anywhere), and 18 hold on evidence one or more clicks off the home page.
Transfer is level 1 for most of the set: one brand, one percentage, no baseline, period or sector, so a second buyer cannot place the figure against its own numbers.
Open ground is a published holdout read — holdout share, period, baseline, channels, incremental figure — on the page rather than behind a download; Braze, Iterable and HubSpot start closest.
Every figure above is recomputed from these files.