S10 · sector read
Production: assets, hours, and cost per asset.
10 companies · 172 claims captured · 66 about an “Outcome”
Ten companies, 49 captured pages, 172 claims, 66 of them outcome claims: 53 state a metric, 13 imply one, 0 are guaranteed.
The construct sold first is production — hours, minutes per asset, cost per design, multiples of output — with media performance of that creative (ROAS, CPA, cost per order) second and an ROI ratio third.
Of the 66 outcome claims, 34 rest on a named client, 15 on a bare number, 12 on nothing stated, 3 on a third party, 2 on a stated method.
25 of the 66 are unattributed: the figure arrives as a size class rather than a buyer, as in Typeface's Fortune 500 results.
One claim in the segment states what a result was measured against — Marpipe's multicell test versus business-as-usual Meta catalog ads; no page reports cells, spend or period.
The word guarantee appears once, as a denial on Marpipe's pricing FAQ; the nearest commercial commitment is Celtra's offer to engineer a contract, with no measure attached.
Of 42 pillars, 41 are supported, 1 rests on its own description, and 19 hold on evidence off the home page; three of Pencil's four hold on a different domain.
Production figures travel further than media figures here, since hours and cost per asset price against a buyer's own studio line; open ground is one test published in full rather than the percentage it produced.
Every figure above is recomputed from these files.