S11 · sector read
Pipeline dollars, and process time.
10 companies · 159 claims captured · 49 about an “Outcome”
Ten companies, 44 captured pages, 159 claims, 49 of them outcome claims: 38 state a metric, 11 imply one, 0 are guaranteed.
The construct sold is pipeline — dollars, opportunities, velocity — with time removed from an operating process second; closed revenue appears only inside client quotes.
Of the 49 outcome claims, 31 rest on a named client, 10 on nothing stated, 6 on a bare number, 1 on a stated method and 1 on a third party: the most client-carried and least method-carried of the three segments read.
In the pipeline claims the verb does the attributing — influenced, contributing to, attributed to — and no captured page states an attribution window, a baseline pipeline or a comparison set.
One figure names its observer on the page: Sprout Social's 233% return, with the Forrester Consulting Total Economic Impact study cited directly beneath it.
The only service level the vendor puts its own name behind is upstream of any result, a 24-hour support SLA on Profound's pricing page; where an SLA is an outcome it is the client's own.
Of 39 pillars, 36 are supported, 3 rest on assertion (two of them Mediaocean's, where /solutions and /innovid are robots-blocked), and 13 hold on evidence off the home page.
Time figures travel; pipeline dollars do not, and open ground is the attribution rule printed beside the number — 6sense already dates a result to year one, ZoomInfo already states a 39% share.
Every figure above is recomputed from these files.