S12 · sector read
Growth, unquantified.
10 companies · 132 claims captured · 36 about an “Outcome”
Ten firms, 36 captured pages, 132 claims, 36 of them outcome claims: 1 none, 29 implied, 6 stated metric, 0 guaranteed.
What outcome means here is growth, stated without a measure; the only quantities published are hours, cost and content volume inside the client's marketing operation.
Evidence establishes occurrence on single accounts: 7 of the 36 outcome claims name a client, 1 carries a third-party voice, 1 a methodology, 24 carry none.
The segment's 9 third-party claims are analyst placements and awards attached to the firm, not to a client result; of 39 pillars, 21 have their evidence on a page other than the front door and 10 have none captured.
Six of ten sites use “measurable”; across all 36 pages the words incremental, holdout, control group and guarantee do not occur, and no site states a fee or remuneration model.
The strongest outcome evidence is WPP's three figures on one named client across four regions, with no method, period or baseline stated wppopen.com.
Nothing travels to a second buyer without a window, a counterfactual and the client's category; open ground is one result read against a stated counterfactual, published beside what the agency is paid on, and WPP, Monks and Stagwell stand closest.
Boundary: front doors only. Horizon Media's home page is JavaScript-only and WPP's and Accenture Song's work pages 404, so client figures may exist outside the capture.
Every figure above is recomputed from these files.